A decade ago, the idea that anyone could be an ]influencer marketing in 2025-2026 would have sounded unrealistic. Back then, influencer marketing was limited to celebrities and public figures. But today, with the exponential growth of social media users, content creators, and.. Read more
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Marketing
September 19, 2024
Content Marketing Basics every top brand must know
According to the Content Marketing Institute (CMI), content marketing basics is a long-term strategic marketing approach that aims at creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience that drives profitable customer action… Read more
Marketing
March 19, 2024
Proven ways : How to Use Instagram Insights to Skyrocket Your Engagement & Reach
In an era where everything we do digitally is linked to an objective or goal, we need certain tools to measure the success of such activities. Traditionally, it was difficult to analyse viewer behaviour. However, today with the expansion of.. Read more
Marketing
December 1, 2023
The Ultimate Guide to B2B Digital Marketing Strategies for Growth
The digital age has undoubtedly altered how marketers communicate with their customers. Companies from a range of industries have increased their digital spend and adopted digital marketing as a growth strategy due to its demonstrated ability to provide results. Furthermore,.. Read more
Marketing
September 2, 2023
10 powerful Reasons Why Your Small Business Needs Social Media Marketing
The world is going the digital way, and this might be the reasons why your small business needs social media marketing, too? The concept of Social Media Marketing aka SMM may come across as something new to you but one.. Read more