In an era where everything we do digitally is linked to an objective or goal, we need certain tools to measure the success of such activities. Traditionally, it was difficult to analyse viewer behaviour. However, today with the expansion of.. Read more
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Marketing
September 22, 2023
Influencer Marketing for Beginners
A decade ago, if someone said that anybody can be an influencer, we would have laughed it off. That’s because Influencer marketing was always restricted to celebrities. Now, with an increase in the number of social media users and online.. Read more
Marketing
October 19, 2022
How to bring back reels on your profile grid
Oops! Did you accidentally remove an important reel or forget to turn on ‘Also share to feed while posting’? This issue can be quite frustrating for some Instagram users, especially for those who have a professional account. (Show a screenshot.. Read more
Marketing
August 2, 2022
Reasons why your business needs social media.
The world is going the digital way, is your business too? The concept of Social Media Marketing aka SMM may come across as something new to you but one cannot fathom the wonders it can do to your business. Social.. Read more
Marketing
May 21, 2022
A Guide to B2B Digital Marketing
The digital age has undoubtedly altered how marketers communicate with their customers. Companies from a range of industries have increased their digital spend and adopted digital marketing as a growth strategy due to its demonstrated ability to provide results. Furthermore,.. Read more
Marketing
April 18, 2022
How to Use Hashtags on Social Media
Over the years, hashtag has become a widely used and accepted term in our vocabulary. The hashtag sign (#) also known as the pound sign was commonly used as a number sign. Today, it is an essential tool for every.. Read more