According to the Content Marketing Institute (CMI), content marketing is a long-term strategic marketing approach that aims at creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience that drives profitable customer action. Why.. Read more
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Marketing
June 19, 2024
How to bring back reels to your profile
Oops! Did you accidentally remove an important reel or forget to turn on ‘Also share to feed while posting’? This issue can be particularly frustrating for some Instagram users, especially those with professional accounts. You no longer need to be.. Read more
Marketing
March 19, 2024
Understanding Instagram Insights
In an era where everything we do digitally is linked to an objective or goal, we need certain tools to measure the success of such activities. Traditionally, it was difficult to analyse viewer behaviour. However, today with the expansion of.. Read more
Marketing
December 1, 2023
A Guide to B2B Digital Marketing
The digital age has undoubtedly altered how marketers communicate with their customers. Companies from a range of industries have increased their digital spend and adopted digital marketing as a growth strategy due to its demonstrated ability to provide results. Furthermore,.. Read more
Marketing
September 2, 2023
10 reasons why your small business needs Social Media Marketing!
The world is going the digital way, is your business too? The concept of Social Media Marketing aka SMM may come across as something new to you but one cannot fathom the wonders it can do to your business. Social.. Read more
Marketing
June 2, 2023
Influencer Marketing for Beginners
A decade ago, if someone said that anybody can be an influencer, we would have laughed it off. That’s because Influencer marketing was always restricted to celebrities. Now, with an increase in the number of social media users and online.. Read more